During Geo Week 2024 in Denver, Matthew Byrd talked all things AR with Argyle CEO and co-founder Maret Thatcher, exploring adoption & challenges, use cases, what gets missed on computers, long-term visions, and anticipated platform features.
Argyle CEO & co-founder Maret Thatcher hates one thing – construction rework. So she’s using AR to prevent it. She discusses challenges, and explains how Argyle allows visualizing building models overlaid on the job site via AR headsets, helping detect issues early and reduce pricey do-overs. Looking ahead, she presents the ideal amount of dependence on AR in our future, and hints at upcoming Argyle features involving AI, material rendering, and integration with construction software. The conversation highlights AR’s rapid transition from novelty to impactful solution for bridging digital models and physical realities.
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